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MUSEUM OF THE AFRICAN DIASPORA

brand development
multimedia advertising
print design

WINDOW WRAP

After starting as a Marketing intern, I quickly took on more responsibility, and worked my way to being the museum’s primary Graphic Designer & Marketing Associate. In my first year, I developed a branding refresh highlighted by a 76-foot window wrap across the front of the building in downtown San Francisco.

REDEFINITION

Our relaunch was wildly successful, and we built on that momentum with exhibitions, programs, and marketing initiatives which increased our foot traffic, visibility, revenue, and reputation.

EXPANSION

Our MoAD in the Classroom, Emerging Artists, and Chef-in-Residence programs have all grown year-over-year. In 2016, we officially became an affiliate of the Smithonian Institution.

ON MISSION STREET

Throughout this process, I worked closely with exhibition designer Gordon Chun and MoAD’s executive team to evolve our brand into the vibrant, socially conscious jewelbox institution it is today.

ON SOCIAL MEDIA

I believe my designs have contributed directly to our success. They helped establish a consistent impression to the public and to donors that the Museum of the African Diaspora is a world-class organization brimming with new ideas.

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